Improving the Google Results on LinkedIn

For those of you wondering why your LinkedIn profile or page is not showing up well on Google results — here is a good article about how to optimize your page. While the article uses the word “sneaky” — that’s really not true, as I found similar recommendations and advice on other articles.

The article just gives good, basic advice. And if you’re interested in connecting to Mark Juliano’s LinkIn Page on

CLICK on the Article Title link to read the full article — it’s excellent! I listed the Headlines of the 13 recommendation — the article describes them in good detail

 Optimize Your LinkedIn Profile for Better Search Results

1. Use Anchor Text in Links
2. Finish Your Profile
3. Keyword-Optimize Your Job Titles
4. Maximize Your Group Membership
5. Aggressively Expand Your Network
6. Optimize Your Job Descriptions
7. Claim Your Vanity URL
8. Don’t Keyword Stuff
9. Promote Your LinkedIn Profile Elsewhere
10. Be Vigilant About Building Recommendations
11. Leave No Field Blank
12. Shamelessly Self-Promote
13. Keep Collecting Endorsements
Advertisements Review

I have recently joining — a company which helps you:

(Review written by Mark Juliano — check out Mark Juliano’s Brandyourself page to see an example CLICK HERE)

  1. Improve your rankings on your websites, blogs, podcasts, social media sites, etc.
  2. See where you rank in Google searches
  3. Help with online reputation issues or just improving your online reputation

Brandyourself offers multiple service levels from Free, Premium and a number of advanced levels. Costs range from Free to about $10/month premium, to high service levels up to $500/month). These advanced levels use their consultants and specialists to help optimize websites and build websites.

The overall service is EXCELLENT (practical, easy to use, good customer support) — first it surfs Google to see where your websites already rank. You can then add links and webpages that may or may not include your name, such as a business, blog, podcast, etc.

Brandyourself helps you optimize these sites with recommendations to do things like include your name in pages, posts, etc. Provides DETAILED INSTRUCTIONS on how to do this, and verifies them for you. Over time, the website continues to track your Google results and continue to optimize them.

CUSTOMER SERVICE — I make it a point to call every new web service or online vendor I use to see how they do customer service. I’ve called three (3) times so far. People were very helpful, understood my issues and were extremely pleasant.

New Online Profile

I have posted a new profile on the Internet at a new company which helps manage and link (and manage) all your different Social Networking websites, blogs, podcasts, etc. ( The website/service also helps manage your listings in improve the rankings for your various Social Network sites and websites.

Below is my profile on this website to get you an example of the profiles you can create. You also get a user ID with your name — obviously mine is MarkJuliano 🙂

Mark Juliano – Entrepreneur, Consultant, Educator, Writer

Mark Juliano’s Bio:

Mark Juliano has over 30 years of entrepreneurship, business, marketing, and executive experience in a variety of industries including telecommunications, Internet, software, medical, and fashion industries. He served in a variety of capacities including CEO, Chairman, Vice Chairman, Senior Vice President, Vice President, Product Manager and Regional Sales Manager.

Mark Juliano currently provides consulting services via Renaissance Consulting (President and CEO) including: business planing, strategy, business startup advising, financing and funding, marketing and sales planning & execution, e-commerce, Internet marketing and website design and development. He has consulted to a number of companies in a broad range of industries.

Among his startup ventures and work experience include: FORE Systems (IPO), AVIDIA (acquisition), MediaSite (acquisition), TalkShoe, Haley Systems (acquisition), Vinomis Laboratories, Network Equipment Technologies, ROLM/IBM, and Brava Fashions. He is also the President/CEO of The Juliano Family Foundation and The Nutra Foundation.

He was an Adjunct Professor for 12 years at Carnegie Mellon University (CMU) and San Francisco State University (SFSU) teaching classes in high-tech marketing, entrepreneurship, business planning and creativity in business. He holds an MBA from Stanford University and a BSE from Princeton University.

Mark is originally from New York City, and has also lived in Jericho (NY), Palo Alto (CA), Sonoma (CA), Pittsburgh (PA), Erie (PA) and Placerville (CA).

Mark’s hobbies and outside interests include: creative writing, poetry, cross-country skiing, downhill skiing, sailing, hiking, camping and photography.

Mark Juliano’s Experience:

  • Vice President of Marketing at FORE Systems

    FORE Systems went Public in 1994 during my tenture, and was sold for $4.5 billion in 1999. As VP of Marketing — Responsible for all aspects of product management, product marketing and marketing communications (including advertising, website, public relations, trade shows, telemarketing, seminars). Did over 50 public speaking engagements in the USA, Canada, Italy, Brazil, Norway, Japan, and France. Managed staff of 40 individuals and annual budgets ranging from $500,000 to $10,000,000. Company was ranked 4th fastest growing company in USA in 1995. Company grew from $0 to $235 million in revenues during my tenure.

  • President and CEO at The Nutra Foundation

    Founder, president and CEO of The Nutra Foundation. Responsible for all aspects of the non-profit organization

  • Chief Marketing Officer and Business Planning at Brava Fashions

    Founder and CMO of Brava Fashion, a direct-to-consumer and online women’s fashion company specializing in performance attire and casual wear. Responsible for business planning, strategy, marketing and website development.

  • President and CEO at Vinomis Laboratories

    Co-Founder, president and CEO of medical supplement company based on Resveratrol (red wine grape extract). Responsible for all aspects of business planning, general management, fund raising and day-to-day operations.

  • Adjunct Professor at San Francisco State University (SFSU)

    Adjunct professor in Undergraduate Business School. Taught courses in entrepreneurship and creativity & innovation. Developed all course materials, and course syllabus.

  • Adjunct Professor at Carnegie Mellon University (CMU)

    Adjunct professor of business and entrepreneurship in CMU Heinz school. Developed and taught 3 new courses: High Tech Marketing, Entrepreneurship & Business Planning, Strategic Business Management. Voted best teacher 2001.

  • Senior Vice President of Marketing at TalkShoe

    Co-founder and SVP of Marketing for online podcasting and Internet radio company. Responsible for all aspects of product marketing and marketing communications.

  • Vice Chairman and VP of Marketing at AVIDIA

    Responsible for all aspects of product management, product marketing and marketing communications. Negotiated acquisition of AVIDIA for $96 million to Pairgain.

  • President and CEO at Haley Systems

    Responsible for all aspects of strategy, general management, fund raising, and business planning. Raised $5.2 million in venture capital financing. Company grew from $1.8 million to $4.0 million in revenues during my tenure.

  • Co-founder, President and CEO at MediaSite

    Co-founded company. Wrote business plan and raised over $11 million in venture capital financing. Company grew to over 50 people and $2 million in sales during my tenture.

  • Founder, President and CEO at Renaissance Consulting

    Founded consulting company focused on all aspects of venture startups and entrepreneurship. Consulted with companies in a broad variety of industries including telecommunications, Internet, e-commerce, medical, computer software, consulting practices, restaurant management and fashion. Specialize in business planning, strategy, fund raising, general operations, marketing, sales and logistics.

  • Director of Product Management at Telecommunications Techniques Corp. (TTC)

    Responsible for all aspects of product management and product marketing for Telecommunications Test Equipment Product (Firebird). Firebird generated annual revenues of over $30 million. Wrote business plan and specifications for next generation test set for testing of T1, T3, FDDI, x.25, DDS, and ATM. Managed 20 staff members in product management, product marketing, customer service, documentation and training.

  • Senior Product Manager – Regional Sales Manager at Network Equipment Technologies (NET)

    Regional Sales Manager 1990 – 1991 for Western Region Sales. Annual sales for region in excess of $28 million. Senior Product manager for T1/T3 multiplexer product with annual revenues of $35 million.

  • Product Manager at ROLM – IBM

    Responsible for all aspects of product management and product marketing for CBX-2000 PBX voice product.

  • Associate Vice President at Chase Investors Management

    Investment manager and analyst for computer-based trading strategies for institutional portfolio management. Utilized options, futures, and hedge strategies.

  • Consultant at Data Resources, Inc (DRI) a McGraw Hill Company

    Consulted with financial clients for investment and stock analysis using computer modeling and econometric analysis. Responsible for over $2 million in sales to clients including CitiBank, Morgan Stanley, Morgan Guaranty, TIAA Cref, and Chase Bank.

Mark Juliano’s Education:

  • Stanford University

    Concentration: General Management and Marketing
    Activities: Marketing club, soccer, dance, directing. Director and Choreographer – Equus Director and Choreographer – McKinsey Skit
  • Princeton University

    Concentration: Engineering
    Activities: Singing group and glee club, track, cross-country
  • Jericho High School

    High School Degree
    Concentration: College Preparatory
    Activities: Track, cross-country, madrigals, choir, varsity club

Mark Juliano’s Interests & Activities:

Professional Interests: entrepreneurship, startups, marketing, investment management, consulting, medical, biotechnology, e-commerce, sales management, blogging. Other interests: science, politics, astronomy, travel, outdoor adventure , stock investing. Activities: cross-country skiing, downhill skiing, hiking, camping, writing, poetry, sculpture

Entrepreneurship & Business online course going strong

While building this new “Mark Juliano Official Website”, I came across a lot of postings, reviews and statistics around the Internet for the free Entrepreneur & Business course I created while teaching at Carnegie Mellon University (CMU) in Pittsburgh, PA. The course paralleled my live class at CMU. It contains over 40 hours of audio lectures, as well as course materials (PowerPoint slides, cases, readings, etc.) and a blog. It is available on Apple iTunes podcasts and TalkShoe (an online podcasting website).

I was happy to see the course has been recommended on many websites and has garnered over 1,000,000 downloads to date. CLICK HERE to view the course and course materials.

Below are some of the reviews and links to Articles listing other top Free Online Entrepreneurship courses and classes.

From Article : 20 Essential Open Courses for Budding Entrepreneurs

1.     Entrepreneurship & Business, Mark Juliano at Carnegie Mellon University:

As the title of the course says, this is the open source class to hit up when looking to learn as much as possible about starting a business. Mark Juliano has launched more than 10 companies, and he covers all the basics behind entrepreneurship here, including marketing, finances, and conceptualizations. It makes for an effective introduction for anyone nursing an idea about a possible economic venture, available in a convenient podcast format.


FROM Intuit – Quickbooks – 6 Free Online Courses for Business Owners

1. Entrepreneurship and Business Planning

This Carnegie Mellon course, taught by Renaissance Consulting’s Mark Juliano, is available free of charge through TalkShoe. Lectures are available in a series of PowerPoint slides, and they cover topics such as generating an idea, building a team, starting the company, and writing a business plan. The course also covers funding, sales and marketing, legal issues, and giving effective investor presentations — just about everything an entrepreneur needs to know for success. Even if you own an established business, the course, which is included in Carnegie Mellon’s Masters in Information Systems Management program, offers food for thought from an industry expert.


FROM: Starting Startups: A Free Course (and More) for the Entrepreneur

in Business| March 27th, 2007

Entrepreneurship and Business Planning is a free course available via podcast (iTunes  Feed  Mp3) that parallels a classroom course being offered at Carnegie Mellon within the Masters in Information Systems Management (MISM) program.Taught by Mark Juliano, an adjunct professor who otherwise works in the private sector, the course covers the ins-and-outs of starting a new venture. Following a very logical trajectory, it starts with the fundamentals — developing ideas for new companies, writing business plans, and creating teams — and then moves through more advanced materials that you’d typically find covered in b-school: marketing, competitive strategy, sales, pricing, funding and finance. Finally, when you dive into the podcasts, you’ll realize that Juliano has clearly taken pains to present an accessible course for listeners. Along with clearly presented lectures, you get a host of supporting online materials, plus a course blog. A very nice touch.

Welcome to Mark Juliano’s Official Website


Mark's profile photo for Brava

Welcome to the personal website of Mark Juliano.

This website was started after realizing that since 1995, I have created dozens of websites, blogs, and podcasts. More importantly, like many of us, my profile exists on many social networking sites including Facebook, MySpace, LinkedIn, my Blogs, company websites, Twitter, and who knows where else.

I often have a friend who emails me saying they found my profile, or blog some where on the Internet and “it’s out of date”.  The reality is keeping all your Social Networking sites up to date, and consistent, is virtually impossible — and frankly I don’t even remember my user names and password for half of these sites.

So … this is my attempt to create and “Official Website” for Mark Juliano.