Recently Moved to Clarion, Pennsylvania

Clarion is a small town in Western Pennsylvania, and home to Clarion University, a small state college. It’s home town, rural America complete with friendly people with “good values”. Clarion is very near Cooks Forest, a wonderful forested area with a PA State Park. But there’s much more to Cooks Forest — restaurants, horseback riding, antique stores, and many many Cabin resorts, from the rustic to the fully updated and modern. Cooks Forest is a great place to get away and enjoy hiking, canoeing on the Clarion River, cycling, cross-country skiing, or just relaxing.

Photo – Main Street — Clarion

Photos — Cooks Forest (below)

New About.me Profile for Mark Juliano (and Review of About.me)

I joined About.me (www.about.me) social network about 3 weeks ago and set up a profile. http://www.about.me/markjuliano.

I was surprised to get over 16,000 views so quickly, and discover some interesting people. The website has about 80 million users, from the information I’ve seen about the website. UPDATE – over 21,000 views in 4 weeks.

On the RIGHT side of this website, you can see a Widget for About.me – for Mark Juliano obviously 🙂 – which is simple to integrate into WordPress.

UPDATE: September 3, 2015 — Yesterday I used About.me to find Photographers in San Francisco for my friend’s business (Brava Fashions). I found 194 hits, and then reviewed them to narrow down to 10 quality contacts. This proved very effective and About.me allowed me to view the photographers bios, web links, awards, and easily put a face with a name. Using About.me, I could also contact these photographers directly via the email function on About.me. Finally, I added them to my PHOTOGRAPHERS Collection on the site for later use.

About.me is a very good website for several reasons:

• It’s free (yes they has a premium version for $4/month, but I don’t see many benefits to going Premium
• It’s a good “launching point” for people. Some describe it as a detailed “digital business card”
• Include as long a profile description as you wish
• List as many LINKS to your (or others) blogs, podcasts, websites, articles, etc. etc. Facebook does not allow you to do this.
• Include your work history (or link to other profiles)
• List your interests, etc.
• Add a Widget to your blogs (such as WordPress — see mine on this website as an example)
• No Advertising!!!
• Other About.me subscribers can send you Complements and add you to their personally-defined Collections
• Google and Yahoo like this website, and you’ll see it high on search ranking results

What About.me is NOT:

• It’s not Facebook. No way to include lots of photos, updates, and things you like (such as movies, etc.)
• It’s not a blog — you link to your blogs
• It’s not a dating website (thank goodness), and the Complements people send you are selected from a list. People can email you, and you can email them, but you don’t see their email address.

Mark Juliano’s Entrepreneurship Course on Apple iTunes

Mark Juliano’s Entrepreneurship & Business course from Carnegie Mellon University (CMU) in Pittsburgh is available on Apple iTunes as a Podcast.

Click the link below to listen — Reviews from iTunes are below:

https://itunes.apple.com/us/podcast/entrepreneurship-business/id213621355?mt=2

Customer Reviews

This is one of the best podcasts I have come across

     

by techhead84

This podcast is very to the point and full of material. It’s not bloated with a lot of bad production sound effects. The instructor is very clear and easy to follow. The material is very informative and it does not sound like he is reading from a tablet like a lot of them and he KNOWS the material. Bravo! It’s about time.

One of the most useful podcasts I’ve ever heard

     

by Ron Molenda

Very informative but still grounded enough to keep you interested. I’ve learned a lot from listening to this podcast and highly recommend it to anyone interested in learning business fundamentals.

One of the best podcast on entrepreneurship

     

by JDelage

This is one of the top 4 or 5 podcasts on entrepreneurship. The material is a general overview of all the key pieces of starting a business, with an emphasis on the marketing of high-tech products and services. Highly recommended.

Improving the Google Results on LinkedIn

For those of you wondering why your LinkedIn profile or page is not showing up well on Google results — here is a good article about how to optimize your page. While the article uses the word “sneaky” — that’s really not true, as I found similar recommendations and advice on other articles.

The article just gives good, basic advice. And if you’re interested in connecting to Mark Juliano’s LinkIn Page on LinkedIn.com

CLICK on the Article Title link to read the full article — it’s excellent! I listed the Headlines of the 13 recommendation — the article describes them in good detail

Posted by Bill Faeth on Sat, Nov 22, 2014

 Optimize Your LinkedIn Profile for Better Search Results

1. Use Anchor Text in Links

2. Finish Your Profile

3. Keyword-Optimize Your Job Titles

4. Maximize Your Group Membership

5. Aggressively Expand Your Network

6. Optimize Your Job Descriptions

7. Claim Your Vanity URL

8. Don’t Keyword Stuff

9. Promote Your LinkedIn Profile Elsewhere

10. Be Vigilant About Building Recommendations

11. Leave No Field Blank

12. Shamelessly Self-Promote

13. Keep Collecting Endorsements

Brandyourself.com Review

I have recently joining Brandyourself.com — a company which helps you:

(Review written by Mark Juliano — check out Mark Juliano’s Brandyourself page to see an example CLICK HERE)

1. Improve your rankings on your websites, blogs, podcasts, social media sites, etc.
2. See where you rank in Google searches
3. Help with online reputation issues or just improving your online reputation

Brandyourself offers multiple service levels from Free, Premium and a number of advanced levels. Costs range from Free to about $10/month premium, to high service levels up to $500/month). These advanced levels use their consultants and specialists to help optimize websites and build websites.

The overall service is EXCELLENT (practical, easy to use, good customer support) — first it surfs Google to see where your websites already rank. You can then add links and webpages that may or may not include your name, such as a business, blog, podcast, etc.

Brandyourself helps you optimize these sites with recommendations to do things like include your name in pages, posts, etc. Provides DETAILED INSTRUCTIONS on how to do this, and verifies them for you. Over time, the website continues to track your Google results and continue to optimize them.

CUSTOMER SERVICE — I make it a point to call every new web service or online vendor I use to see how they do customer service. I’ve called three (3) times so far. People were very helpful, understood my issues and were extremely pleasant.

New Online Profile

I have posted a new profile on the Internet at a new company which helps manage and link (and manage) all your different Social Networking websites, blogs, podcasts, etc. (www.brandyourself.com). The website/service also helps manage your listings in improve the rankings for your various Social Network sites and websites.

Below is my profile on this website to get you an example of the profiles you can create. You also get a user ID with your name — obviously mine is MarkJuliano 🙂

http://markjuliano.brandyourself.com/

Mark Juliano – Entrepreneur, Consultant, Educator, Writer

Mark Juliano’s Bio:

Mark Juliano has over 30 years of entrepreneurship, business, marketing, and executive experience in a variety of industries including telecommunications, Internet, software, medical, and fashion industries. He served in a variety of capacities including CEO, Chairman, Vice Chairman, Senior Vice President, Vice President, Product Manager and Regional Sales Manager.

Mark Juliano currently provides consulting services via Renaissance Consulting (President and CEO) including: business planing, strategy, business startup advising, financing and funding, marketing and sales planning & execution, e-commerce, Internet marketing and website design and development. He has consulted to a number of companies in a broad range of industries.

Among his startup ventures and work experience include: FORE Systems (IPO), AVIDIA (acquisition), MediaSite (acquisition), TalkShoe, Haley Systems (acquisition), Vinomis Laboratories, Network Equipment Technologies, ROLM/IBM, and Brava Fashions. He is also the President/CEO of The Juliano Family Foundation and The Nutra Foundation.

He was an Adjunct Professor for 12 years at Carnegie Mellon University (CMU) and San Francisco State University (SFSU) teaching classes in high-tech marketing, entrepreneurship, business planning and creativity in business. He holds an MBA from Stanford University and a BSE from Princeton University.

Mark is originally from New York City, and has also lived in Jericho (NY), Palo Alto (CA), Sonoma (CA), Pittsburgh (PA), Erie (PA) and Placerville (CA).

Mark’s hobbies and outside interests include: creative writing, poetry, cross-country skiing, downhill skiing, sailing, hiking, camping and photography.

Mark Juliano’s Experience:

• Vice President of Marketing at FORE Systems

  September 1992 – September 1996 | Pittsburgh, PA

  FORE Systems went Public in 1994 during my tenture, and was sold for $4.5 billion in 1999. As VP of Marketing — Responsible for all aspects of product management, product marketing and marketing communications (including advertising, website, public relations, trade shows, telemarketing, seminars). Did over 50 public speaking engagements in the USA, Canada, Italy, Brazil, Norway, Japan, and France. Managed staff of 40 individuals and annual budgets ranging from $500,000 to $10,000,000. Company was ranked 4th fastest growing company in USA in 1995. Company grew from $0 to $235 million in revenues during my tenure.

• President and CEO at The Nutra Foundation

  January 2010 – Present | Sonoma, CA and Pittsburgh, PA

  Founder, president and CEO of The Nutra Foundation. Responsible for all aspects of the non-profit organization

• Chief Marketing Officer and Business Planning at Brava Fashions

  January 2015 – Present | San Francisco, CA

  Founder and CMO of Brava Fashion, a direct-to-consumer and online women’s fashion company specializing in performance attire and casual wear. Responsible for business planning, strategy, marketing and website development.

• President and CEO at Vinomis Laboratories

  January 2008 – December 2009 | Sewickley, PA (Pittsburgh)

  Co-Founder, president and CEO of medical supplement company based on Resveratrol (red wine grape extract). Responsible for all aspects of business planning, general management, fund raising and day-to-day operations.

• Adjunct Professor at San Francisco State University (SFSU)

  September 2011 – January 2013 | San Francisco, CA

  Adjunct professor in Undergraduate Business School. Taught courses in entrepreneurship and creativity & innovation. Developed all course materials, and course syllabus.

• Adjunct Professor at Carnegie Mellon University (CMU)

  June 1999 – January 2009 | Pittsburgh, PA

  Adjunct professor of business and entrepreneurship in CMU Heinz school. Developed and taught 3 new courses: High Tech Marketing, Entrepreneurship & Business Planning, Strategic Business Management. Voted best teacher 2001.

• Senior Vice President of Marketing at TalkShoe

  December 2006 – August 2008 | Pittsburgh, PA

  Co-founder and SVP of Marketing for online podcasting and Internet radio company. Responsible for all aspects of product marketing and marketing communications.

• Vice Chairman and VP of Marketing at AVIDIA

  September 1996 – June 1997 | Wallingford, CT

  Responsible for all aspects of product management, product marketing and marketing communications. Negotiated acquisition of AVIDIA for $96 million to Pairgain.

• President and CEO at Haley Systems

  June 2005 – November 2006 | Pittsburgh, PA

  Responsible for all aspects of strategy, general management, fund raising, and business planning. Raised $5.2 million in venture capital financing. Company grew from $1.8 million to $4.0 million in revenues during my tenure.

• Co-founder, President and CEO at MediaSite

  July 1997 – July 1999 | Pittsburgh, PA

  Co-founded company. Wrote business plan and raised over $11 million in venture capital financing. Company grew to over 50 people and $2 million in sales during my tenture.

• Founder, President and CEO at Renaissance Consulting

  January 2000 – Present | Sonoma, CA and Pittsburgh, PA

  Founded consulting company focused on all aspects of venture startups and entrepreneurship. Consulted with companies in a broad variety of industries including telecommunications, Internet, e-commerce, medical, computer software, consulting practices, restaurant management and fashion. Specialize in business planning, strategy, fund raising, general operations, marketing, sales and logistics.

• Director of Product Management at Telecommunications Techniques Corp. (TTC)

  April 1991 – August 1992 | Germantown, MD

  Responsible for all aspects of product management and product marketing for Telecommunications Test Equipment Product (Firebird). Firebird generated annual revenues of over $30 million. Wrote business plan and specifications for next generation test set for testing of T1, T3, FDDI, x.25, DDS, and ATM. Managed 20 staff members in product management, product marketing, customer service, documentation and training.

• Senior Product Manager – Regional Sales Manager at Network Equipment Technologies (NET)

  January 1987 – January 1991 | Redwood City, CA

  Regional Sales Manager 1990 – 1991 for Western Region Sales. Annual sales for region in excess of $28 million. Senior Product manager for T1/T3 multiplexer product with annual revenues of $35 million.

• Product Manager at ROLM – IBM

  June 1985 – December 1986 | Santa Clara, CA

  Responsible for all aspects of product management and product marketing for CBX-2000 PBX voice product.

• Associate Vice President at Chase Investors Management

  December 1983 – August 1984 | New York, NY

  Investment manager and analyst for computer-based trading strategies for institutional portfolio management. Utilized options, futures, and hedge strategies.

• Consultant at Data Resources, Inc (DRI) a McGraw Hill Company

  September 1981 – December 1983 | New York, NY

  Consulted with financial clients for investment and stock analysis using computer modeling and econometric analysis. Responsible for over $2 million in sales to clients including CitiBank, Morgan Stanley, Morgan Guaranty, TIAA Cref, and Chase Bank.

Mark Juliano’s Education:

• Stanford University

  1984 – 1986
  MBA
  Concentration: General Management and Marketing
  Activities: Marketing club, soccer, dance, directing. Director and Choreographer – Equus Director and Choreographer – McKinsey Skit

• Princeton University

  1977 – 1981
  BSE
  Concentration: Engineering
  Activities: Singing group and glee club, track, cross-country

• Jericho High School

  1973 – 1977
  High School Degree
  Concentration: College Preparatory
  Activities: Track, cross-country, madrigals, choir, varsity club

Mark Juliano’s Interests & Activities:

Professional Interests: entrepreneurship, startups, marketing, investment management, consulting, medical, biotechnology, e-commerce, sales management, blogging. Other interests: science, politics, astronomy, travel, outdoor adventure , stock investing. Activities: cross-country skiing, downhill skiing, hiking, camping, writing, poetry, sculpture

Entrepreneurship & Business online course going strong

While building this new “Mark Juliano Official Website”, I came across a lot of postings, reviews and statistics around the Internet for the free Entrepreneur & Business course I created while teaching at Carnegie Mellon University (CMU) in Pittsburgh, PA. The course paralleled my live class at CMU. It contains over 40 hours of audio lectures, as well as course materials (PowerPoint slides, cases, readings, etc.) and a blog. It is available on Apple iTunes podcasts and TalkShoe (an online podcasting website).

I was happy to see the course has been recommended on many websites and has garnered over 1,000,000 downloads to date. CLICK HERE to view the course and course materials.

Below are some of the reviews and links to Articles listing other top Free Online Entrepreneurship courses and classes.

From Article : 20 Essential Open Courses for Budding Entrepreneurs

1.     Entrepreneurship & Business, Mark Juliano at Carnegie Mellon University:

As the title of the course says, this is the open source class to hit up when looking to learn as much as possible about starting a business. Mark Juliano has launched more than 10 companies, and he covers all the basics behind entrepreneurship here, including marketing, finances, and conceptualizations. It makes for an effective introduction for anyone nursing an idea about a possible economic venture, available in a convenient podcast format.

 

FROM Intuit – Quickbooks – 6 Free Online Courses for Business Owners

1. Entrepreneurship and Business Planning

This Carnegie Mellon course, taught by Renaissance Consulting’s Mark Juliano, is available free of charge through TalkShoe. Lectures are available in a series of PowerPoint slides, and they cover topics such as generating an idea, building a team, starting the company, and writing a business plan. The course also covers funding, sales and marketing, legal issues, and giving effective investor presentations — just about everything an entrepreneur needs to know for success. Even if you own an established business, the course, which is included in Carnegie Mellon’s Masters in Information Systems Management program, offers food for thought from an industry expert.

 

FROM: Starting Startups: A Free Course (and More) for the Entrepreneur

in Business| March 27th, 2007

Entrepreneurship and Business Planning is a free course available via podcast (iTunes  Feed  Mp3) that parallels a classroom course being offered at Carnegie Mellon within the Masters in Information Systems Management (MISM) program.Taught by Mark Juliano, an adjunct professor who otherwise works in the private sector, the course covers the ins-and-outs of starting a new venture. Following a very logical trajectory, it starts with the fundamentals — developing ideas for new companies, writing business plans, and creating teams — and then moves through more advanced materials that you’d typically find covered in b-school: marketing, competitive strategy, sales, pricing, funding and finance. Finally, when you dive into the podcasts, you’ll realize that Juliano has clearly taken pains to present an accessible course for listeners. Along with clearly presented lectures, you get a host of supporting online materials, plus a course blog. A very nice touch.

Welcome to Mark Juliano’s Official Website

 

Welcome to the personal website of Mark Juliano.

This website was started after realizing that since 1995, I have created dozens of websites, blogs, and podcasts. More importantly, like many of us, my profile exists on many social networking sites including Facebook, MySpace, LinkedIn, my Blogs, company websites, Twitter, and who knows where else.

I often have a friend who emails me saying they found my profile, or blog some where on the Internet and “it’s out of date”.  The reality is keeping all your Social Networking sites up to date, and consistent, is virtually impossible — and frankly I don’t even remember my user names and password for half of these sites.

So … this is my attempt to create and “Official Website” for Mark Juliano.